We went to Freidman's Lunch on the advice of Paul's parents who we're lucky to say visited New York just weeks before we did and gave us lots of recommendations for our long weekend. Sadly, their experience was better than ours. Paul had the housemade veggie burger with tomato, fennel jam, avocado, and a side of herbed fries. The fries weren't special, but the burger definitely was. I chose to be different and ordered the rice bowl. It came with brown rice, bean sprouts, edamame, carrots, cilantro, mint, sesame lime dressing, peanuts. It was dry and smelled and tasted burned even though it didn't look like it. Normally, I would blame it on pregnancy (Remember, this was back in December at 30 weeks.), but even Paul said it tasted funny, Luckily, I have a sweet husband who shared his sandwich with me.
The conclusion: New York is too big and too full of fantastic restaurants to spend time on mediocre ones. I'd say, if veggie burgers are the only that peaks your interest, visit Freidman's. Otherwise, pass.